DIGITAL digest

We expect the bulk of their printed pages to be customized or personalized versions of current print collateral materials. Our belief is that, in most cases, these pages will continue to be produced by commercial printers, although on an HP Indigo digital press.

Commercial printers continue to play a very important role in the production of high-quality color documents because of their knowledge of color workflows and their ability to prepare, print and finish completed documents. Most corporations are very happy to leave this expertise in the hands of the printer. Therefore, we expect to focus our marketing activities on the enterprise and our selling activities on the commercial printer.