DIGITAL digest

* Like many traditional offset printing operations, digital facilities will employ devices from various manufacturers within their plants.

To reinforce Romano's contention that digital printers need to do a better job in marketing their services, Kodak and Xerox executives gave presentations on techniques and available resources for promoting digital printing businesses. Barb Pellow, chief marketing officer and vice president of Kodak's Graphic Communications Group, used actual examples to show how various printers are successfully leveraging public relations efforts, developing good Websites, hosting customer training events, taking advantage of speaking opportunities, and getting involved in groups and associations geared toward marketing professionals.