DIGITAL digest

The topics explored ranged from building a business plan and managing a digital operation, to database issues, Web-to-print and personalization pricing models, sales incentive plans and project sales tracking. Keynote speeches were delivered by Frank Romano, professor emeritus at the Rochester Institute of Technology, and best-selling author and sales guru Anthony Parinello. Speakers and panelists, among others, included Jim Liszewski, Williamson Printing; Dean Hanisko, Great Lakes Integrated; Robin Williamson, Rapp Collins; and John Rafner, of Nice Lines Direct Mail.