DIGITAL digest

Willie Brennan, of Custom Print Now Solutions, discussed the intricacies of building a Web-to-print model. He has learned that the user interface must be very simple and should include an 800 number for users having problems.

Brennan also advised solution providers to negotiate who pays the upfront development costs and to try to build price reviews/increases into long-term (3-5 year) customer contracts. With more and better off-the-shelf software solutions now available, he believes it has become easier and less risky to get into the Web-to-print game.