DIGITAL digest

During one media session, EFI introduced a member of its newest acquisition. Scott Schinlever, vice president of marketing for Vutek, highlighted the synergies both parties will enjoy under the same umbrella.

Industry consultant Bill Farquharson provided a lively morning general session on what types of companies are making money on digital printing. Lamenting the death of the "loyal customer," he stressed the importance of getting clients to go digital and owning the file, the quickest way to become "bullet proof" in an account.