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The conference's design-focused educational sessions reportedly are intended to help designers and agencies work more closely with their service providers and develop greater in-house proficiency. Sessions of note that should appeal to the printer and print buyer/creative alike, include:
"PDF Possibilities—Where Are We Today and Where Do We Need to Go Tomorrow?" which will present the views of prepress veterans on the state of PDF as a workflow format. The panelists will explore both what PDF has done for their internal workflows and how it fits within a customer's design department.
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