DIGITAL digest

Pantone Extends Brand Into Ink-jet Consumables

CARLSTADT, NJ—Pantone Inc. is making a bid to expand the application of its color expertise by launching the PANTONE ColorVantage family of premium ink-jet inks, papers and specially developed profiles. The company initially intends to focus on the wide-format printing segment, and piezo-electric engines specifically, informs Andrew Hatkoff, vice president, Electronic Color Systems.