DIGITAL digest

Jones says QWikLink is only being targeted to select customers, for now, and functionality is being provided gradually. "The key," he advises, "is to engage the system with customers who are willing to participate in its development."

Chris Wells, president of LaVigne Inc., says his company leverages e-commerce as a vehicle to implement numerous customer engagement models and revenue opportunities. Opportunities exist in providing solutions for collateral, inventory and print management, as well as print-on-demand systems and a campaign launch program, Wells asserts.