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5) Be a strategic applications specialist. Operational costs can be turned into sales revenue. Adding marketing messages to billing statements is the classic example, he concludes.
NexPress Unveils Programs to Educate Print Providers
ROCHESTER, NY—NexPress Solutions LLC is launching a new series of programs that's designed to help commercial printers take full advantage of the potential of digital color printing. According to the company, the training sessions and consulting services are intended to help press operators, print designers and print buyers gain additional skills and knowledge on topics such as variable-data printing, Web-to-print fulfillment, database development and workflow productivity.
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