DIGITAL digest

"Hybrid" devices and processes, like digital printing to print only the variable data portion of a given piece, and using traditional processes to print the remainder, are beginning to emerge. The convergence of these technologies allows customers to fully utilize their installed base of equipment while taking advantage of new market opportunities that result from personalization. But to realize the full potential of these combined technologies, customers need partners that understand their business needs and can provide integration services to maximize device and process effectiveness. Increasingly, these are requirements that are needed on a global basis.