DIGITAL digest

The company’s target is a RIP-to-ship time of two hours or less. Its model is based on jobs being submitted through a Web interface that provides design capabilities. Jobs are automatically ganged up for production on MAN Roland presses that run as many as four jobs per hour.

So far, VistaPrint’s success has been based on highly standardized jobs, particularly business cards, Rogivue concedes. However, he says the company is looking to broaden the applications for its business model.