DIGITAL digest

An earlier DPC research study, "Compensating Your Digital Team," found that digital printing companies generally fail to provide team compensation, and sales representatives are not being offered any real incentives to sell ancillary services.

"In order for printers to really take advantage of their digital print capabilities and drive their businesses, they need to ensure that their compensation philosophies directly support their business objectives and opportunities," asserts Jim Kyger, PIA/GATF's human resources director.