DIGITAL digest

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CIP4 and AdsML to Coordinate Efforts

DARMSTADT, GERMANY & ZURICH, SWITZERLAND—The AdsML Consortium, an international initiative to bring open standards for e-commerce to the advertising industry, and CIP4 (the International Cooperation for the Integration of Processes in Prepress, Press and Postpress) have agreed to a formal demarcation between their standards development efforts for advertising e-commerce and the print advertising production workflow.