DIGITAL digest

Mike Vinocur, the event's long-time manager, observes, "There clearly was a lot of discussion on management, sales and market positioning of print businesses, as printers seek to evolve and grow by taking advantage of some of the new opportunities available to them. Attendees seemed to be more focused on how they could use the tools and technology to advance their position in the market, increase market share, offer the sales staff greater opportunity and align internal processes, rather than concentrating on the technology itself."