DIGITAL digest

The program continued with a panel of six 'wise men': M.J. Anderson, David Davis, Frank Kanonik, John Leininger, Bill Marchiony and Noel Ward, who discussed and fielded questions from the audience on current trends and concerns within the world of personalization. The message was indelibly clear—new talents are required to master the art of variable information, the solution sell is different and so are the people that understand the one-to-one concept.