DIGITAL digest

The next day started with an eye-popping keynote from Steve Nathan, of the Borgata Casino & Spa in Atlantic City. He illustrated how the Borgata's effective use of variable data printing drove it from being the new kid on the block to the most profitable casino in Atlantic City. This was followed by a high-powered application of variable information from Fenkse Media and its customer, Service Corp. of America (SCA). They illustrated how, by utilizing a database from the Veterans of Foreign Wars, SCA could drive attendance to local luncheons focused on how vets could best use their government benefits to purchase prepaid funeral coverage.