DIGITAL digest

The final general session featured a new twist—inviting previous case study presenters back to get a 12-month update on the status of their personalization campaigns. One printer had lost the business to a university in-plant, while another had fended off a competitor through savvy salesmanship. The audience was most interested in the lessons learned by the latter company about how to reinforce their value add and expertise, while combating the perception that variable data printing is easy.