DIGITAL digest

Some 260 people jammed the sessions to learn from speakers and fellow industry providers on methods and processes to reshape a company into a new graphic communications business model.

The graphic arts marketplace is no longer for the timid or weak, stated Frank McPherson of Toronto-based Custom Data Imaging, during the opening session keynote. McPherson spoke in very provocative terms about what it takes to be in the new marketing services business. His stimulating presentation clearly set the conference tone for the balance of the event and gave everyone in the audience a reality check.