DIGITAL digest

Growth Seen in Color Digital Printing Output

NEW YORK CITY—Acceptance and use of any new technology is usually a direct function of a decline in cost and an increase in quality or functionality. Digital color printing is following this pattern.

According to a new report released recently by TrendWatch Graphic Arts (TWGA), prices for digital presses and related consumables costs have declined significantly. This, in conjunction with technological advancements that have enhanced output quality, has led to a steady increase in investment in digital color equipment, which reportedly is up five percentage points in the last 12 months.