DIGITAL digest

The big opportunity for printers is in expanding focus to the broader printed communications supply chain, asserted consultant Larry Letteney of Blue Ocean Advisory Group, Wellesley, MA, in his keynote address. For every $1 corporations pay out directly for printing services, there is around $6 in other costs associated with the product, he said. This includes expenses for creative services, warehousing, administration, product obsolescence, fulfillment, etc.