DIGITAL digest

Each of the 20-some sessions offered its share of takeaways, just a few of which are highlighted here.

Inter-divisional buying and selling was suggested as one way to address issues with compensation, territory and motivation that can arise with expansion into new services. At LaVigne Inc. in Worcester, MA, the print side of the business buys services from the marketing communications group, and vice versa, pointed out Jack Perry, vice president of client strategy. Whichever side has the lead with a client pays a wholesale rate for any services required from the other, and the salesperson/influencer gets a commission on the markup, he explained.