DIGITAL digest

SWOP to Get Makeover

ALEXANDRIA, VA—The parties behind SWOP (Specifications for Web Offset Publications) have unveiled a strategy to modernize the specification and the accompanying certification program to meet today’s publication printing requirements.

“Our industry has changed since SWOP first developed its specifications,” notes Jim Mikol, senior vice president of technology, Leo Burnett USA, and member of the SWOP Advisory Committee. “We now demand tighter tolerances and greater assurance of a close visual match from proof to printed publication.”