DIGITAL digest

Another challenge for SWOP is to address the industry shift to virtual proofing workflows. “We believe that in less than three years, hard-copy proofing will be obsolete,” asserts Elaine Fry, another committee member and director of manufacturing and production at Forbes magazine. “We need to develop specifications and best practices to ensure that monitor proofing can reliably and confidently match the visual appearance of an image on-press.”