DIGITAL digest

Given that, one hesitates to read too much into the degree of commonality in the perspectives shared by panelists at last month’s Vue/Point 2006 Conference. The similarities were striking, though.

What is the state of the industry based on this sampling? Offering variable data printing, along with mailing and fulfillment services, is now de rigueur. Web-to-print customer interfaces are becoming a standard way of doing business, and on-screen remote proofing—including critical color—is being rapidly adopted and is spreading out into the pressroom. IT resources are now a sales tool, both in terms of support for variable data work and improving the customer relationship by implementing online interfaces.