DIGITAL digest

One of the more interesting aspects of the story shared by the second pairing is that the customer worked with an outside player to launch a variable data marketing program despite having an extensive in-house print shop that runs two shifts seven days a week.

Salt River Project (SRP) is a quasi-governmental public power utility in the Phoenix area, explained John Bord, its senior program manager for Hispanic marketing. When R and R Images made its pitch, SRP was “data rich and technology poor,” he added.