DIGITAL digest 4-01

PI: Are you talking about offering business/technical consulting to clients as a standalone service?

Stabler: We do consulting as a standalone service now, but I'm thinking more in terms of the orientation of the business and how we present ourselves.

What concerns printers the most is the shifting technology—when to invest, what to invest in, getting good operators, etc. Printers are looking to strip out costs and become more efficient. They are trying to differentiate themselves against the competition.