DIGITAL digest

WEST DEPTFORD, NJ—The Total Mailing System, a full-service direct mail production company, is using a Xerox iGen3 110 digital production press to expand its personalized color printing capabilities. The company promoted these capabilities in an open house mailer, featuring a sound chip, that generated a response rate of 25 percent and is expected to deliver at least $500,000 in new billings by the end of the year.