DIGITAL digest 9-01

Setting the Toner

ROCHESTER, NY—This town might seem an unlikely place to be ground zero in the next big battle for dominance of the color digital printing market. That is, until one takes into account the city is the corporate hometown of NexPress Solutions LLC and Xerox Corp.

PRINT 01 brought a temporary shift in the battlefield to Chicago, setting up a head-to-head bid for attention between the NexPress 2100 and FutureColor digital presses. (For its part, Xerox contends that its DocuColor 2000 Series is the true competitor to the NexPress.) In preparation, both companies decided to launch advance campaigns by inviting members of the trade press to Rochester for first-hand product inspections, status updates and visits with customers.