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Chris Bauer
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Pre-production planning and careful attention to detail goes a long way when dealing with postpress requirements for short-run, highly personalized pieces, Intrator adds.
“The only other way to deal with it is to wait until the end of production—after printing and bindery—and repeat the finishing when the spoilage has been made up,” he says. “This does happen in our business; it is part of the reality of variable data production.”
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