Digital Finishing — Back End Boosters

"In each case, we find that the cost is coming down and the quality that is achieved is commercially acceptable, if not better in some cases."

One-to-one marketing is easily the hottest, leading growth product for SCI Image, which came up with its own software solution to show end users how to get the most out of the concept. In a 90-day span, SCI sold the software to 15 of the 20 customers it was demonstrated to—no small miracle for software that normally takes six months to sell, Scherman notes.