Digital Finishing — Back End Boosters

"For marketing groups, this is all brand new and helps them manage their printing and marketing budgets in a way that they've never seen before," he adds. "It's astonishing to see the excitement in customers' faces and how quickly they respond to it. When you say one-to-one, everyone knows what it means, but everyone doesn't know what to do with it. We've made it easier for them."