Bernhard Schreier, Chief Executive Officer of Heidelberg, notes that he is “especially pleased with the keen demand for the new entry-level models. Small and midsize printshops in particular are eager to invest because they value the enhanced quality of CTP technology”. Heidelberg has also opted to develop its new Anicolor inking unit technology working alongside flexible CTP solutions instead of offering customers Direct Imaging presses. The new Speedmaster SM 52 with the Anicolor zone-less short inking unit delivers dramatic reductions in make-ready time, coming up to colour in less than ten sheets. Jürg Konrad, commercial director at Fotorotar in Switzerland, has found that with Anicolor technology “we are able to start selling from the 20th sheet onward.”