Digital Install--After the Sale

Torok credits Agfa's Fast Start program with arming Padgett with the right tools to better market on-demand digital printing. "Fast Start has been the necessary key to our own education and the ability to get a sales force behind something new and be excited about it."

Designed to help in the marketing of on-demand digital printing, via the Chromapress, Agfa developed Fast Start, a marketing development program that empowers Chromapress users with a series of sales tools and a marketing plan. Sales tools include cost calculation software—that generates the cost per page for any total job run on the Chromapress, as well as a detailed overview of labor, equipment and all consumable costs. The sales tools also found in Agfa's Fast Start program include on-demand information strategy software and a tutorial for sales staff new to selling digital output.