Digital Install--After the Sale

As for the commercial printer, the chief responsibilities are to make the financial and staffing commitments to get the digital technology implemented, running and making a return on investment in as expedient a fashion as possible.

This ain't your grandfather's customer service—the topic at hand is true integration, well-planned training and marketing support. We are not talking a panicked customer calling to request overnight shipment of a thermal imaging head, or a digital press operator phoning in a late night plea for a critical equipment part.