Digital Install--After the Sale

Case in point: The rise of on-demand digital color printing tools has made for an interesting, competitive class of color copiers and digital duplicators, wide-format printers and digital presses—some armed with variable-data software.

Marc Orchant, market development manager for Agfa's U.S. Digital Printing Systems group, believes that digital color printing allows for the generation of strong profit margins, far in excess of those considered acceptable in the commodity printing business.