Digital Install--After the Sale

Still, at first, Torok continues, the Padgett team had a few worries regarding their investment in digital color printing—Would stock limitations prove to be an issue? Would there be quality assurance obstacles with leery customers?

"Our earliest concerns of quality acceptance or stock limits were a worry initially, but, through work and research on our part, those concerns have been largely unfounded and in fact those are non-issues," Torok reports. "Once we have an opportunity to educate the customer about the results they can receive with variable four-color printing, we find that the selling acceptance is based on product success and not unit cost."