Digital Label Printing: The Great Leveler

Digital label printing has been on the rise the last few years, which has not come as a surprise to many industry insiders. What has taken many people by surprise is the speed at which this change has taken hold of the market. 

Digital hits the mainstream

We’re all familiar with the Share a Coke campaign, where each soda label has a different name printed on it. For us here at Afinia Label (Booth 3446) and many in the industry, it is ingrained as the breakthrough success story of digital printing. What’s incredible is that this campaign only went mainstream three years ago. In the digital age, things move fast.

Since then, we’ve seen the likes of Nutella, Marmite, and Heinz (among others) follow suit. These large companies are utilizing digital technology to maximize the connection of their brands with their customers.

But what about smaller and mid-size companies, start-ups, and one-man bands? What can they do to compete? Well, an awful lot actually. This is where the power of digital printing really lies.