Digital Marketing - Data into Dollars

"We held off installing our own digital presses as long as we could," Hoefle notes. "For a while we even shared facilities with a printer that had DocuTechs. In the end, we found we had to have control over operation of the equipment for workflow reasons."

Digital Marketing's typical clients are Fortune 1,000 companies that have a distributed sales force. What these organizations are looking for is a way to gather customer intelligence from their sales forces and, in turn, use it in customized marketing programs that are directed by their field representatives, Hoefle says.