Digital Marketing - Data into Dollars

One of the custom software solutions developed by the company, Digital VIP, specifically addresses that issue. The Internet-based application enables users to manage their mailing lists and create customized mailers through a browser interface and dedicated Websites.

In this scenario, Digital Marketing works with the parent client to create customized templates that reflect individual salespeople or offices. Members of the field organization then can log onto private Websites to select the elements of the program they wish to use in a mailing campaign, interactively add variable content options and define the mailing list. They can preview the results on-screen.