Digital Marketing - Data into Dollars

Soon after, the Miner Group purchased two Indigo digital color presses—an e-Print and Omnius—and installed them at one of its flexo facilities. Digital Marketing provided the front-end personnel and technology.

The digital agency continued to operate largely autonomously. In 1997, the separation became more distinct as Digital Marketing took over the e-Print and brought it on-site. The firm also acquired the assets of Digital Impressions, which had been the four-color, on-demand division of Deluxe Corp. Included in the deal was that company's human capital, primarily its sales/marketing and production staffs.