Digital Marketing - Data into Dollars

"We've been a marketing and development partner with Xerox for the last four years," Hoefle notes. "Since we've primarily focused on the DocuTech family for black-and-white production, the DocuColor 70 was the natural choice for expanding our color capabilities. The Indigo, in addition to being a cut-sheet device, provides the option of using a lot of unique stocks that are more readily available."