Digital Marketing - Data into Dollars

Over time, it became clear to the partners that its business arrangement with the Miner Group wasn't the right fit, they say. In 1999, they spun the company back out as an independent operation, with the backing of investors.

"We needed to call on marketing people, not print buyers," Nelson explains. "Printers typically have relationships with the procurement departments in large companies, and we needed to get into the marketing side of those companies."