Digital Marketing - Data into Dollars
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Mark Smith
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Also, the duo learned early on that customized marketing programs demanded a higher level of selling and service than traditional direct marketing. Potential customers often are very "data apologetic," Nelson says. They confess to not having meaningful customer intelligence, or sometimes even good mailing lists.
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- Companies:
- Deluxe Corp.
- Xerox Corp.
- Places:
- Minneapolis
E
Mark Smith
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