Digital Marketing - Data into Dollars

"Businesses have become more cognizant that customer intelligence is their real asset," says Nelson. "One of the reasons our business has been growing rapidly of late is because the customer relationship management (CRM) concept has been getting so much notoriety. However, even companies that are capturing a lot of data typically still don't know how to convert it into dollars. We have the ability to turn raw data into customized communications that sell."