Digital Marketing - Data into Dollars

In selling its own services, Digital Marketing has adopted a team approach. According to Hoefle, the company's successful salespeople have come from the ranks of traditional printers, DocuTech shops and agencies. They do the phone work and handle the initial meetings, while setting up for the team-selling approach if a prospect pans out, he says. That means bringing together the right combination of marketing and production talent to craft a customized program for the client.