Digital Marketing - Data into Dollars

Through the use of communications technology—e-mail, teleconferencing and Web-based interaction—Digital Marketing is able to do work on a national basis. Nelson says that the company's approach is to look at the market in terms of potential applications, which can cut across a number of vertical markets, rather than targeting specific market segments or SIC codes. "We have identified four or five key applications, such as direct mail, newsletters and invoices with messaging," he explains.