Digital Marketing - Data into Dollars

Digital Marketing recently created a customized marketing program for Radisson Hotels and Resorts. The program, called Radisson ROI Direct, uses the Digital VIP Web-based system for managing campaigns and mailing lists.

Management of individual Radisson properties can log onto their own Websites to execute campaigns built from pre-approved materials. Components can include letters, postcards, self-mailers and e-mail messages. Radisson's corporate marketing team established the overall look and feel of the templates for these materials, which also are pre-populated with customized content based on the property descriptions, amenities lists, photos and mailing lists submitted by participants.