Digital Marketing - Data into Dollars

The co-founders discovered they had converging business goals and complementary expertise when they first met in Minneapolis. Hoefle had recently moved to the area, after leaving a large, Washington, DC-based communications company. While there, he had been involved in producing one-to-one marketing and small-run projects for associations using one of the first networked Xerox DocuTechs ever installed, says the now-executive vice president of Digital Marketing.