Digital Marketing - Data into Dollars

The two then joined forces to launch Digital Marketing and pursued American Express Financial Advisors (formerly IDS), which is also based in Minneapolis, as their first major account. "We got together in the summer and by October we had the American Express newsletter account," Hoefle says.

Digital Marketing ended up creating and producing a segmented newsletter program for the financial services company. The program was customized for the field agents and featured multiple versions of the newsletter with content tailored for different market segments (based on geographic, demographic, lifestyle and product usage information). Variable text and graphics were pulled into a standard document template using software developed by Digital Marketing programmers.