E-readers & Tablets: Defeating the Digital Myth

“For several years, we’ve encouraged customers to go online and take advantage of our multi-pronged attack,” Bell relates. “We became involved because we have substantially greater buying power than our individual customers. We’re able to offer them a low-cost avenue to the digital world.”

While neither Bell nor his publisher clients are turning a blind eye to the inroads made by digital, many of those publishers remain bullish on print. Bell hasn’t been privy to anecdotal info about publishers that are thriving outside the print arena.